Hi!
I started 13 years ago running multiple businesses with different business partners. I got results and I succeeded in most of them but my perception was that I failed in each and every one of them because in the end I wasn’t happy.
My belief about success WAS that doing the extra mile, working the extra hours, putting the extra effort or overdelivering for my clients will definitely bring me what I was looking for.
I was always tired, exhausted, and unfulfilled. I often felt I compromised myself and sacrificed my being. I had to let go of what I considered to be my truth. I lost myself and my own dreams while achieving ”success”.
One day (in 2020) I decided to end all my business ventures and start my own business with my own rules and do it my own way. I started „Soul Aligned Business”, a program for creative soul-driven entrepreneurs.
I was ready to take the risks of what it means to be a solopreneur. It was only after I shifted my mind around achieving business success: doing the extra mile, working extra hours, and putting in the extra effort was SO NOT aligned with Who I am.
As women, we need to learn how to balance our feminine and masculine energy in a masculine environment like the business environment. We need to stay true to Who we are: we need to preserve this beautiful, authentic and powerful tool that we have: our feminine energy.
Almost 4 years later (2024) I got where I always wanted: a dream business that serves only dream clients while reaching my dream financial goals. I didn’t reach millions, in terms of money or impact, but I have reached a level of financial and psychological comfort that allows me to feel free, to be creative, and to work on my own terms.
My end goal was to be happy, to be myself, to feel free, to follow my heart, and to be able to live a conscious life according to my inner rhythm.
My journey as an entrepreneur was a journey of Becoming. Our businesses are not only financial containers, they help us grow, give us meaning in life, bring us closer to our potential, and connect us with other people that we are meant to serve.
Our businesses have a purpose: as creative entrepreneurs, we answer to the calling of our souls: no matter what that calling is, it is meant to serve, to heal, to bring hope, to solve problems, to give advice, to offer assistance, to create, to amuse, to entertain, to teach or anything in between.