Most entrepreneurs identify only with the physical aspect of the business and seek to develop only the outside but our business is like a tree, its branches, crown, leaves, fruits can develop and grow healthily and harmoniously only in proportion to its roots.
A business is not just a static structure, but a living energetic entity with its own destiny and lifespan, a name that gives it an identity (brand), a distinct personality, a psychology and appearance that differentiates it in the marketplace, a unique voice and a specific way of communicating, a personal anatomy, and a divine mission and purpose.